A niche isn’t something you manufacture—it’s already within you. Marketing thrives on details, quirks, and lived experiences, not vague generalities. Your unique combination of studies, work history, passions, and even the classes you hated or sports you played form your professional fingerprint. For therapists, healers, and wellness entrepreneurs, your modality is only the entry point; your voice, stories, and perspective are what make you unforgettable.

Through Niche Dialoguing—a Socratic-style process—I help uncover these hidden threads by asking the right questions. From your first memories of therapy to the parts of yourself that surface in your practice, this dialogue reveals the deeper patterns that define your work. Your niche isn’t about finding your tribe—it’s about stepping beyond it, into spaces where you are one of one.

Discipline In Creation unpacks my journey through the demanding world of academic psychology — from the early thrill of MDMA research and poster sessions to the sobering realities of a system powered by student ambition.

Along the way, I learned that APA style wasn’t just a formatting rulebook; it was a philosophy of clarity, discipline, and precision that continues to shape how I write, think, and communicate today. What began as a pursuit of prestige evolved into a lasting toolkit for cutting through noise — in academia, marketing, and life.

I’ve been exploring what it really means to get our work “Out There.” From my early days blogging poetry on WordPress to publishing my first book, I’ve chased the feeling of being seen and understood.

But is Out There just about likes and views, or is it something deeper – a desire for belonging, meaning, and connection beyond metrics and virality?

Let’s unpack the tension between authentic expression and the allure of mass recognition in our digital world.

Oh the relentless tension between creation and sacred privacy.

Building and running a marketing business demanded constant optimism, productivity, and sharing – until I burned out on it all. As vulnerability becomes a marketable currency, I find myself questioning what it means to keep parts of our lives private and protected.

Elevating our rituals might not be about doing more or sharing louder, but about redefining our sources of meaning, connection, and creation – and holding space for what remains unseen.

Pricing a workshop can feel like a tightrope walk for therapists—how do you stay accessible without undervaluing your work? In this blog, we introduce The Tennis Approach—a simple, two-perspective method to help you price your group offering with clarity, fairness, and confidence. Learn how to calculate your financial floor, reflect on attendee perceptions, and develop flexible price points that align with both value and sustainability.

Unlock the full potential of your Squarespace site with our expert SEO guide, designed to propel your online visibility and drive traffic. Dive into actionable strategies and insider tips to master Squarespace's SEO tools, ensuring your site stands out in the digital landscape.

Landscape: March 2024 Behavioral Health Update

In this month's edition of Landscape, we delve deep into the pressing issues shaping the behavioral health field as of March 2024. Our focus is on the innovative strides being made to address mental health challenges, spotlighting groundbreaking research, policy changes, and community initiatives that are making a tangible difference in the lives of those affected by mental health issues.

Learn how to identify your ideal client, understand market trends, and craft services that stand out. Essential reading for therapists aiming to grow their practice in a competitive landscape.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Checking In explores the permission needed to be honest with ourselves, and talks about professional comparison.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Why We Do This reinforces us our inner value and encourages us to expand.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Imagine challenges us to always push against the barriers of our inner critique, allow yourself to envision what is possible.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Power in Stillness reminds us that moving slowly with intention can be more effective than moving quickly.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Mistakes (And How to Make Them) encourages us to fuck up - on purpose. Take inventory and laugh on.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

How We Communicate touches on presentation, word choice, and aligning our expression with our intentionality.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Setting the Foundation discusses the importance of bookend practices that set us up to flourish in the future.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Standing Out raises our collective voices while calling out individual experiences.

Welcome to Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

Forming Bonds expresses gratitude for our external relationships and the sensory experiences around them.

Welcome to the birth of Landscape, Lesson, Life - a weekly newsletter by Flourish intended to provide behavioral health current events, a business lesson, and a short reflection from our Founder.

‘A New Cycle’ leans into new professional beginnings, understanding transition, and grieving loss.